On the same day that the nation celebrates one special birth, Pampers partners with award
winning director to celebrate #everybaby
If I wasn't broody already I certainly would be now! With the recent arrival of Charlotte Elizabeth Diana, daughter to the Duke and Duchess of Cambridge and sister to George, it has made me long for another child even more so. My own bundle of joy that is equally as precious as royalty, just as Pampers know.
Every beautiful baby is a prince of princess to their parents, and with 2,000 babies born every day in the UK, each deserve the same joyous celebrations to mark their birthday! At a time of national celebration around one special birth, Pampers wants to celebrate #everybaby born into a world of love, sleep & play in a new captivating film directed by award winning documentary maker, Elizabeth Stopford.
In this moving piece of real-time content, you can watch the epic journey of everyday parents, mirroring the excitement of the new arrival in London. In the 90 second film, created in the same 24 hours that the eyes of the world were fixed on London, we follow the journey of the parents from nervous anticipation through to those precious first moments with their newborns, bringing to life the emotion, adoration and love felt by every parent on the arrival of a new baby.
Take a look and share the film in celebration of #everybaby
The film was created and edited within 24 hours, and then aired as a 90 second TV advert during the news - elevating every precious new arrival around the country to national news!
Peter Yorke, Pampers Brand Director says, “We’re incredibly proud of this unique project as by filming in real-time with expectant families, we were able to mirror the journey being featured in the news, enabling the nation to celebrate as one, - by shining a light on every single baby being born at the same time."
Pampers is the UK’s most trusted nappy brand*, and a brand I trust too as a parent, which supports #everybaby in their unique developmental journey. They’re also incredibly proud to work with NCT – the UK’s largest parenting charity – working together to better support parents and babies in the UK.
To celebrate #everybaby, Pampers is donating 100,000 nappies to NCT this month who will distribute them to families who need them most. What a great thing to do!
* Nielsen P12M, Feb 2015
Are you expecting a little prince or princess of your own?
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