06 October 2015

Your Child's School Could Win £1,500 For Their Breakfast Club With Kellogg's

Schools in my local county of Northamptonshire, or in your own home town, could win up to £1,500 and other great prizes for their pre-school club by entering the national Breakfast Club Awards. We all know how important the first meal of the day is so it's certainly worth celebrating!

85 per cent of schools* in the UK have a Breakfast Club which gives children the opportunity to get something to eat in the morning so they go into the classroom with a full tummy and ready to learn. The Kellogg’s Breakfast Club Awards recognises these great clubs that are running every morning across the UK, plus the people that make them happen. A specialist panel of experts has been hand-picked to judge the awards and winner and runners up will be announced via a web broadcast on 9 November, by the star of Educating Yorkshire, Matt Burton. 





Each winning school will receive £1,500 for its Breakfast Club, with runners up winning £500 and the 2015 Breakfast Club Awards Grand Winner receiving £2,000. Winners will also be invited to attend an awards ceremony in The Houses of Parliament. Tonnes of other prizes will be given away too including George ASDA school uniforms and Hasbro Gaming Bundles for winners and runners up. 

Lindsay Graham, School Food and Health Advisor said: 
I am delighted to help judge the 2015 Breakfast Club Awards. The contribution of Breakfast Clubs to children’s education is tremendous. They offer a great start to the school day with a good breakfast which helps contribute to attendance, wellbeing, concentration and achievement, all being vital components of attainment. They support working parents, feed hungry children, offer opportunities to extend informal learning with activities and socialisation.  I am really looking forward to seeing this year’s entries and would encourage schools and community groups to enter and share their stories about their Breakfast Clubs.”

Kellogg’s Breakfast Club Awards spokesperson Alison Last said:
"We’re pleased to announce the return of these awards. Not only do Breakfast Clubs provide children with a friendly and relaxed environment in the morning, but they also provide a lifeline for many parents who may not be able to work without the ability to drop their children off at school a little earlier. This year we’re asking schools to nominate their club for our Breakfast Club Awards, which hope to find the best clubs in the country.”


Kellogg’s supports 2,500 breakfast clubs across the UK with training, cereal donations and funding so that schools can run a sustainable pre-school club.






To find out more about each of the categories and to submit a Breakfast Club entry, visit: www.kelloggs.co.uk/breakfastclubawardsEntries close on 12thOctober.


Does your child enjoy breakfast club?
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