16 December 2015

Pampers Want To Help Make Life #BetterForBaby!

Today, our friends at Pampers released a short film which showcases just how babies bring out the best in us all, highlighting that there’s nothing we wouldn’t do to make life #BetterForBaby - if you haven’t seen it, you can watch it here:




I must admit, my eyes got a little watery watching it!

Whether for your own beautiful brood, grandchildren, nieces and nephews or friends’ children, we all make changes to ensure that their lives are as happy as possible. And, what better time to celebrate the love that babies bring than Christmas?

This festive season, Pampers want to help spread the cheer by pledging to help make life #BetterForBaby in local communities. Celebrating all that people do to ensure that babies can live their lives to the fullest, Pampers are offering five £1,000 bursaries, to help people like you and I make life #BetterForBaby in our neighbourhoods! 


How you can make life #BetterForBaby?

Is there something you’d really love to see built in your community? Maybe you want to improve some much-needed changing facilities, supply nappies and blankets to a local shelter, or update playtime equipment for a community nursery… anything goes! If so, Pampers want to know exactly what you’d do to make life #BetterForBaby - tell Pampers your pledge using #BetterForBaby to be in with a chance of winning one of five £1,000 bursaries!



Visit www.pampers.co.uk/about-pampers/better-for-baby or search #BetterForBaby @Pampers_UK for more information!


A baby fast asleep in a cot as part of Pampers #BetterForBaby campaign


Paolo Haeusermann, Brand Manager for Pampers Northern Europe, says: ‘Pampers support every baby’s happy, healthy development, so we’re excited to launch #BetterForBaby to celebrate all the joy that babies bring to our lives. The opportunity for UK consumers to win one of five £1,000 Pampers bursaries means that we can enable real change in local areas and communities. We are looking forward to seeing what pledges are made!’

I will be nominating a small, volunteer-led project, that I recently discovered, which helps to take away some of the stresses for new mums that struggle to meet the financial and practical needs of their newborn. Baby Basics originally began during 2009 in Sheffield but a second centre has since opened nearby to me in Northampton. They provide essentials, like nappies, clothing and bedding and equipment for families, often venerable, to give them the best start in life. I feel this is a worthy cause and £1000 would help to purchase starter packs, cots, slings and so much more.


A mother singing a lullaby to a newborn baby to comfort them as part of the Pampers #BetterForBaby Campaign


Join the Twitter Party

Pampers are teaming up with Tots 100 for a Twitter party at 1-2pm on Thursday 17th December 2015 and they would love for you to join the live chat. It will be a great way to help launch the fabulous #BetterForBaby campaign and hear the many ways in which you, or someone you know, is helping to improve life for little ones.


They would like to know...

  • What cute thing does your LO do that just makes you want to make life #BetterForBaby?
  • What’s the one thing , big or little that you would do to make life #BetterForBaby?
  • Who’s the clown in your family, always making LO smile and giggle – the little things that make life #BetterForBaby?
  • How does your eldest look after their siblings? No one is too young to make life #BetterForBaby?
  • Is your partner the King or Queen of the night feed? #BetterForBaby
  • Who’s your local hero? That person who’s always doing something to make #BetterForBaby?
  • On a scale of 1-10 how much do you love a kind stranger that helps you carry the buggy up the train station stairs? #BetterForBaby
  • What could you do in your local community with a Pampers #BetterForBaby bursary?
  • What funny thing does your pet do that your LO just can’t get enough of? #BetterForBaby
  • What couldn’t you live without that helps to make life #BetterforBaby?


Watch the touching Pampers’ film and join the #BetterForBaby chat - you could win one of five £25 John Lewis vouchers!



Who would you nominate for the bursaries?

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*This #BetterForBaby post was sponsored by Pampers UK*

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